QOEN Advocacy and Policy Change
Plan, execute, and evaluate advocacy campaigns aimed at achieving policy change.
Course Overview
This course on Advocacy and Policy Change equips participants with the skills and knowledge needed to plan and execute effective campaigns for influencing public policy. Ideal for activists, nonprofit leaders, and community organizers, this course covers strategic planning, stakeholder engagement, communication tactics, and evaluation of advocacy efforts.
Ā
By the end of this course, participants will have a comprehensive understanding of how to plan, execute, and evaluate advocacy campaigns aimed at achieving policy change. They will leave equipped with practical tools and strategies to effectively influence public policy and drive positive social change.
What you will get
- Access to the Advocacy and Policy Change course
- 8 online group sessions
- Practice and apply course content and tools directly to your advocacy work
- Feedback and support to strengthen your advocacy work
- 7 modules addressing the full Advocacy Implementation Cycle
- Access to the Advocacy and Policy Change Community Group
- Access to course materials and handouts
- A certificate
CourseĀ Program
- Definition and importance of advocacy, understanding the policy-making process, types of advocacy
- Policy analysis frameworks, advocacy models
- This module introduces the core concepts of advocacy and the various forms it can take, from grassroots organizing to legislative lobbying. Participants will learn about the policy-making process and how to identify opportunities for influence.
- Setting objectives, target analysis, and strategy development
- SWOT analysis, power mapping, Theory of Change
- Participants will learn to develop strategic plans for advocacy campaigns, including setting clear objectives, identifying target audiences and decision-makers, and crafting a Theory of Change to guide their efforts.
- Coalition-building, stakeholder engagement, and partnership management
- Stakeholder mapping, alliance-building tools, partnership agreements
- This module focuses on the importance of coalition-building and how to engage stakeholders effectively. Participants will explore methods for identifying potential allies, managing partnerships, and mobilizing support for their campaigns.
- Crafting persuasive messages, media relations, and digital advocacy
- Message framing, media kits, social media tools
- Participants will learn to develop compelling messages and narratives that resonate with their target audiences. The module covers traditional media relations and modern digital advocacy techniques, including the use of social media and online platforms.
- Lobbying tactics, meeting with policymakers, and grassroots advocacy
- Lobbying plans, policy briefs, meeting preparation guides
- This module provides practical guidance on how to engage directly with policymakers and decision-makers. Participants will learn effective lobbying tactics, how to prepare for meetings, and how to mobilize grassroots supporters to amplify their message.
- Setting indicators, measuring impact, and learning from campaigns
- Advocacy evaluation frameworks, outcome mapping, impact assessment tools
- In this module, participants will explore how to monitor and evaluate the effectiveness of their advocacy campaigns. They will learn to set relevant indicators, measure outcomes, and use evaluation findings to refine their strategies.
- Ethical issues in advocacy, risk assessment, and crisis management
- Risk assessment matrices, ethical guidelines, crisis communication plans
- The final module addresses the ethical considerations in advocacy work and the potential risks involved. Participants will learn to assess and manage risks and develop strategies for handling crises that may arise during their campaigns.
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